tag:blogger.com,1999:blog-19027000753793441922024-03-13T15:37:04.784-07:00In2 Marketing SolutionsIn2 Marketing Solutionshttp://www.blogger.com/profile/10091835819926426064noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1902700075379344192.post-36491390637381000452012-02-10T22:03:00.000-08:002012-02-10T22:31:49.277-08:00Twitter is what Twitter does<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"></span><br />
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<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">Twitter is one of the top three social media channels being used by B2B marketers. The other two are Linkedin, and Facebook. </span>According to <i>BtoB Magazine</i> <b>67% B2B marketers are using Twitter </b>as one of the most-used form of social media marketing.</span></div>
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<br />When asked to cite about their social media channel, B2B marketers responded that Twitter was only the top channel for 13% where users “pay attention”, despite being used by 67% of the marketers. The marketers in the survey saw Twitter as a way to support website traffic and event promotions.<br /><br />About 75% of B2B marketers who participated in the survey said they do not measure the </span><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">ROI of their social marketing programs. Why are social media marketers not measuring the effectiveness of Twitter? </span><br />
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<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><br />It poses a lot of questions for clients </span><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">and the value they should be receiving from Tweeting. Twitter is a useful means of marketing your companies brand and product.</span></div>
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<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><br />It is important to establish </span><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">a plan-of-action that measures the effectiveness of</span><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"> Twitter. One source for measuring is a Klout Score. Klout Score measures influence based on data that drives action.</span></div>
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<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">Klout Score consists of: </span><br />
<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"></span><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><b>True Reach:</b> How many people you influence </span><br />
<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><b>Amplification:</b> How much you influence them </span><br />
<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><b>Network Impact:</b> The influence of your network </span><br />
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<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"></span><span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">The True Reach measure the response (ReTweets) of people engaging with content. The Amplification measures sharing the message. The Network Impact is measured by key business partners and how they respond to your content. These are strong metric indicators to show the value of Tweeting.</span></div>
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<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">The key to Twitter is creating a strong network of industry buyers who want to be the first to know about your innovative technologies or a new product launch or an upcoming event. Choose your network wisely. If you’re Tweeting for business, be professional. The content you provide says a lot about who your company is and why Twitters should follow your business.</span></div>
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<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;">In Tweeting more is less. An effect brand message tells the message in a simple and direct way. 140 characters is the limit established for a single tweet. Manage followers who are most influential to the success of your business. The best way to use Tweeter is to actively participate in the conversation.</span></div>
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<span class="Apple-style-span" style="font-family: Arial,Helvetica,sans-serif;"><br />Like anything else, Twitter doesn’t work if you don’t use it to its full capabilities.</span></div>In2 Marketing Solutionshttp://www.blogger.com/profile/10091835819926426064noreply@blogger.com0tag:blogger.com,1999:blog-1902700075379344192.post-56254119376575768602012-01-23T08:41:00.000-08:002012-02-10T22:33:02.854-08:00Social Media Marketing<span style="font-family: Arial,Helvetica,sans-serif;">
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<b><span style="color: #365f91; font-family: Arial,Helvetica,sans-serif; font-size: small;">Is Responsive Web Design the best solution for Social Media Marketing?</span></b></h1>
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<span style="font-size: 10pt; line-height: 115%;"><span style="font-family: Arial,Helvetica,sans-serif;">The debate is on. There’s been a lot of hype about Responsive
Web Design - RWD. With the emergence of multiple media devices creating
techniques of flexible web design that is liquid, elastic and scalable is vital
for today’s Social Media Marketing. <o:p></o:p></span></span></div>
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<span style="font-size: 10pt; line-height: 115%;"><span style="font-family: Arial,Helvetica,sans-serif;">There is definitely a need for RWD. Whether it’s the best
solution depends on what you are trying to achieve at what cost. Is it worth
the time and effort?<o:p></o:p></span></span></div>
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<span style="font-size: 10pt; line-height: 115%;"><span style="font-family: Arial,Helvetica,sans-serif;">With RWD, elastic layouts put a maximum and minimum width to
create a dynamic look. Understanding of how all elements interact with each
component, content, visual elements including CSS media Queries are important
in the creative and marketing strategy. <o:p></o:p></span></span></div>
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<span style="font-size: 10pt; line-height: 115%;"><span style="font-family: Arial,Helvetica,sans-serif;">For instance in sites that reconfigure from Web (1680 x 1050)
to a tablet (1024 x768) to a Smartphone (320 x 480), there is a need for
responsive web design that sets parameters for designers to follow. It’s
important that the designer build items that are sustainable. <o:p></o:p></span></span></div>
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<span style="font-size: 10pt; line-height: 115%;"><span style="font-family: Arial,Helvetica,sans-serif;">RWD relies on CSS media queries for media device
compatibility. Unfortunately, most mobile devices aren’t compatible with CSS
media queries and some don’t support scripting or plug-ins.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt; line-height: 115%;"><span style="font-family: Arial,Helvetica,sans-serif;">It becomes problematic to create one design that adapts to
every emerging media device. There are compatibility issues, image size
consideration, and memory limitations, processing time and network adaptation
problems. <o:p></o:p></span></span></div>
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<span style="font-size: 10pt; line-height: 115%;"><span style="font-family: Arial,Helvetica,sans-serif;">There are a lot of considerations in this process including
more code and continuous updates. Mobile internet-speed is slower than desktop
speed.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt; line-height: 115%;"><span style="font-family: Arial,Helvetica,sans-serif;">From a clients’ perspective, it is important to note there is
a cost and time issue to resolve compatibility issues. It takes more time to
create multiple designs for the content and it requires an App interface to
Social Media Sites. <o:p></o:p></span></span></div>
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<span style="font-size: 10pt; line-height: 115%;"><span style="font-family: Arial,Helvetica,sans-serif;">Clients should understand that there’s a greater emphasis on
amount of content and the way it’s presented in RWD. What works for desktop web
design may not work the same for mobile devices. In the mobile sense, more is
less and less is more, more or less.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt; line-height: 115%;"><span style="font-family: Arial,Helvetica,sans-serif;">An argument can be made to eliminate unforeseen problems by
designing separately for mobile and desktop. Perhaps this should be a
consideration of the RWD.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt; line-height: 115%;"><span style="font-family: Arial,Helvetica,sans-serif;">Yes, there is a need to set known variables to present
information in a logical manner that makes sense to the end user. As CSS helps
manage document content from presentation and accessibility, the future will
provide a new vehicle with rules that manage and regulate how competing
manufacturers design their media devices.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt; line-height: 115%;"><span style="font-family: Arial,Helvetica,sans-serif;">Is RWD the best solution for Social Media Marketing? It’s the
best way to understand the medium and content in various configurations.
Hopefully, it will provide guidelines and help define how people connect with
information.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt; line-height: 115%;"><span style="font-family: Arial,Helvetica,sans-serif;">In the end, the value-added of RWD is the end-user
experience.<o:p></o:p></span></span></div>
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</span>In2 Marketing Solutionshttp://www.blogger.com/profile/10091835819926426064noreply@blogger.com0